In an age where communication happens at the speed of light and we can "talk" to people from Miami to Toronto, and Quebec to Melbourne simultaneously, from a car, on a train, at our desk or out walking, effectiveness comes with
rapid communication.
But don't lose the "
communication" in the rapid.
"Rapid communication" involves writing! It has to. (Email, chat, Tweets, Snapchat, SMS, WhatsApp... you still have to write.) Writing is still the basis for the multi-media communication world we live in. Ignore it at your peril.
The ability to communicate efficiently, succinctly & powerfully, is more important than ever - and this invariably comes down to writing.
Write with impact. Don't mince words but be weary of sentences that need softening.
Many say you can't judge emotion in an email. You can if you're careful. Consider your words. Use them sparingly and wisely. Reread and be patient.
Writing is not a dying art, it's an increasingly important aspect of every single day.